NUVO, a weekly alternative paper in Indianapolis, needed a logo for a new section in the paper. The new section would focus on covering local beer news. I was given the name Beer Buzz, then I had total creative freedom to come up with a logo.
The logo needed to capture the spirit of NUVO, and it needed to look good in black at the top of the page next to the header.
The logo also needed to work well in full color ads, as well as promotional materials, like stickers!
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